Benefits of having a business blog

Posted: Wednesday February 19 2020

By: Abbie Coleman

In the early days of the internet, blogs were mainly written by people who wanted to share their thoughts or experiences; they were online diaries. These days, more and more businesses use blogging as a marketing tool.

Benefits of having a business blog

By Lisa Slater 

A business blog is a fantastic way to communicate with your existing customers and potential new customers. Statistics from leading marketing experts have shown that on average, businesses with a blog generate 67% more leads than those without.

Here are 5 benefits of having a business blog that show exactly why companies that blog get better online results.

  1. Having a blog improves SEO

Search engines, such as Google, continually crawl the web to find the most relevant pages to list in their search results. Blogs help your pages get higher rankings in several ways.

  • Your blog will naturally include keywords and search terms relating to your industry.
  • Google likes websites that regularly add new and relevant content.
  • Blogs help you create more quality backlinks which shows search engines that your site is useful.
  • If your blogs are interesting, then you’ll keep readers on your site longer which shows search engines that your site is relevant.
  1. You can use your blog to showcase your expertise

You can show your readers that you are experts in your industry by sharing relevant, interesting or useful content. This helps you build relationships with customers and potential customers. Statistics have shown that 82% of consumers feel more positive about a company after reading custom content.

  1. A blog helps you build brand awareness

Blogs are a fantastic way of building brand awareness and showing people your brand personality. They give customers an insight into the type of company you are. The more blogs you are sharing and the more they are being shared, the more your brand is getting seen online.

  1. Use your blog to increase your social media presence

There is no point having social media accounts for your company if you don’t have an audience or engage with that audience. Blogs are a brilliant way of increasing your social media following. If you are sharing valuable content, then your followers will want to share it with their followers. The more people that see your content, the more people will want to follow you.

  1. A blog will drive traffic to your website

A link to a blog post is more likely to get clicked than an advert because it isn’t just trying to sell something. People are attracted to blogs, especially if the content is valuable. They will then go on to share the posts too. Blogs also improve SEO, so you are more likely to get found in searches which helps you attract more visitors. 

Get the best from your blog

Getting results from your blog takes time and effort. It’s no good writing content your audience isn’t interested in or creating posts that nobody knows are there. You need to choose relevant subjects and market your blog effectively.

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