How could video benefit your brand?
Posted: Wednesday July 24 2019
By: Katie Mallinson
Could video benefit your brand? Cutting through the excessive online noise, in order to get your organisation noticed, isn’t the easiest of tasks – especially with how rapidly content is being fired out. As a business, you’re effectively competing with billions of others who are working out the best ways to utilise social media and digital methods for its qualities, to help turn prospects into retained customers.
Have you ever thought about using video to tell a story in a different way?
Customer appetite for visual content from brands continues to rise – and it’s not slowing down anytime soon. In fact, reports suggest that 83% of businesses believe video marketing gives them a good ROI – so why should it not be a major consideration in your overall comms strategy?
Video takes time to master, and knowing exactly where to start can be tricky.
However, here are my top tips to help benefit your brand.
What sets you apart from your competitors? You! Therefore, don’t be scared to showcase that.
Use video to show what life is like as a business owner, and what goes into your everyday success. Are you going to a conference or meeting with a client and the setting lends itself to something visual instead of a static image?
Maybe you’re celebrating a particular milestone for you, your customer or colleague? Or do you have an amazing workplace culture that you want to shout about? If so, invite your audience to enjoy every step with you.
It doesn’t have to be a Spielberg-style production, but make sure you get the basics right too. Simple things such as ensuring your camera is still – invest in a tripod if you have to – goes a long way, as well as framing the shot to capture the crucial content. Good quality sound is also vital – look into microphone options online if you need to purchase extra equipment.
Getting others to tell the story for you, and add gravitas to the messages you’re trying to portray can be absolute gold dust. Customers often gravitate more towards a person’s online updates over brand messaging, because they seemingly trust it more, so can your clients do the talking for you?
Setting up an interview-style scene to record a testimonial, or doing something a little more informal – but still professional – can help draw in a fresh audience, and potential new business. Plus, your clients know you care about what they have to say, because they’ve been purposefully selected for an important project.
Read our latest MMB Magazine article by clicking here or visit our MMB Business club page for more information on running your business by clicking here
# Could video benefit your brand